The first reason behind success of Direct Mail Advertising over Email Advertising is that; it makes the new consumers feel, that this method is more personal way of communication, compared to communications that takes place through internet. Secondly it gives the consumer a feel of trustworthiness. The reason why Direct Mail Advertising being trustworthy is because an email id can be found through some or the other methods over the internet, which is then used to send spam mails or to forcefully assign/subscribe them on mail servers. There are many tricks, techniques and methods out there on internet to do such things.
There are several reasons why people don’t treat emails as seriously as they would treat the Direct Mail received at their home or office via physical postal service. Apart from this, if you truly want to measure the success and effect of direct mailing, then get in touch with some reputed, genuine and branded company like TG Marketing USA. This company has highly multi-skilled specialists of advertising and marketing field. Ask their specialists to explain the benefits of direct mailing, and if possible try 1000 direct mailing campaigns from this company. At the same time, also send same advertising or marketing content via email to 1000 emails.
Once everything explained above is done, then compare the leads generated and sales that took place in your company, by monitoring the graphs of sales and marketing department of your company. You will observe with this sort of experiment, that your company generates more leads and more sales from the direct mail campaigns; compared to Email Marketing or Email Advertising. When the same number of marketing/advertising is done through two different methods i.e. 1000 direct mails and 1000 emails; it will give you accurate results about which one was better. This is one of the best methods to test.
The Lead Generation process is also handled by the experts of TG Marketing USA. It depends on your company’s requirements and affordability, whether what would you like to move ahead with. If you already have a team in-house; to manage sales and leads, then you may avail the services related to Direct Mail Advertising. However, it’s suggested to reduce your costs by outsourcing the entire project of Lead Generation, as this will help you to focus on the core issues related to your business and its operation. The more the load, more the stress; more is it going to affect your sales.
Today most of the people get spam emails, and if one of your company mails arrive in their inbox, it’s quite possible the consumer will delete it, or it may go to spam folder. In this way, your advertising message gets lost in the crowd of emails that arrives in consumer’s inbox. Most of the consumers mass delete their emails, as spamming has become a global issue. Even if your email was important for your consumer, he/she may have deleted the same, by mistake.