To make marketing campaign successful, marketers usually spend a lot of resources and a good amount of time to create great content and plan for the campaign. Generally, the main goal of carrying out a marketing campaign is to generate new leads at the end and to eventually convert these leads into sales.
Check out these simple and affordable lead generation strategies which can help make you generate more qaulified leads on your next marketing campaign no matter how small or large your business is and regardless of whether you are carrying out a b2b lead generation, b2c lead generation or sales lead generation.
Personalized Direct Mail
Email is considered the most flexible medium when it comes to lead generation. It gives marketers and companies the opportunity to present everything that their prospect clients need to know about their services or products. Direct mail is also helpful when it comes to following up enquiries , staying in touch with previous customers, selling products, closing the sale in advance, getting additional business transactions from current customers and generating sales leads, among others. The key to a successful diect email lead generation is to reach out to the right audience with the right message and the right offer.
Special Events and Promotions
Special events and promotions are a great way to enhance brand visibility. Most often than not, those who are joining special events are those people who have the highest probability of turning into potential clients. With this, it is very essential that you make your event a memorable, pleasing and special experience for your guests. If you are able to hold an event that is not just informative, educational or valuable but also fascinating, enjoyable and exciting, there is a bigger possibility that you can create a more meaningful and stronger bond with your customers. Special events are also a powerful ground where you can offer your product and services.
Video Creation
One powerful tool to get your brand noticed by qualified leads is to create videos of your services and products. You can make use of the video sharing sites like Vimeo and YouTube for this strategy. Accordingly, more than 60 percent of people are visual learners. This is the reason why, in general, those companies and businesses that utilize videos in explaining their products and services get to generate 33 percent more leads than those businesses without product videos.
